How consumer expectations are shaping tech in 2026

Why device protection alone is no longer enough

Understanding how consumers feel about technology has never been more important. As connected devices become more essential to daily life, expectations around performance, support, and value continue to rise.

That’s why Assurant surveyed more than 11,000 consumers across 10 countries to better understand how people think about the technology they rely on every day.

Building on last year’s U.S.-focused study, the 2026 Global Connected Consumer Trends Report expands the research internationally, offering a broader view of how attitudes toward technology vary across markets, cultures, and consumer mindsets.

Key insights from the 2026 Global Connected Consumer Trends Report

In the report, you’ll learn:

• What the Technology Sentiment Index is and why it’s important
• The three emerging consumer mindsets shaping demand 
• The forces redefining value, from AI to total cost of ownership 
• Why support and service are becoming key differentiators