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Assurant’s Connected Decade Study

Assurant's latest research explores consumer attitudes towards connected devices. In India, most households own an average of 12.9 connected devices, the highest across the nine markets surveyed.

Technology adoption is at a high level and respondents are keen to see more value-added services and tech support availability to move them from the considering phase to the buying stage.

 

12.9%

average number of connected devices Indians own.

97%

of Indians plan to purchase new smart technology in the next year.

86%

of Indians are more likely to buy a connected device if it comes with value-added services.

88%

of Indians are interested in buying a refurbished device.

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The 2025 Connected Decade Report

What's Driving Connected Consumer Behaviors?

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Staying Ahead of the Curve

Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.

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