The Connected Decade:

A Look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project

Report: 2025 Connected Decade

Assurant’s Connected Decade Study

Assurant's latest research explores consumer attitudes towards connected devices. In India, most households own an average of 12.9 connected devices, the highest across the nine markets surveyed.

Technology adoption is at a high level and respondents are keen to see more value-added services and tech support availability to move them from the considering phase to the buying stage.

12.9%

average number of connected devices Indians own.
97%

of Indians plan to purchase new smart technology in the next year.
86%

of Indians are more likely to buy a connected device if it comes with value-added services.
88%

of Indians are interested in buying a refurbished device.

12.9%

average number of connected devices Indians own.
97%

of Indians plan to purchase new smart technology in the next year.
86%

of Indians are more likely to buy a connected device if it comes with value-added services.

88%

of Indians are interested in buying a refurbished device.

The Connected Decade:

A Look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project

Assurant’s Connected Decade Study

The 2025 Connected Decade Report

What's Driving Connected Consumer Behaviors?

Ready to drive more business in the Connected Decade?