OUR UNCOMPROMISING VALUES
More than a century of service. And going strong.
Assurant at the Beginning
Assurant traces its roots back to 1892 when LaCrosse Mutual Aid Association began offering disability insurance. Lacrosse later changed its name to Time Insurance
A Time of Growth
Fortis, Inc. – Assurant’s predecessor – was formed when AMEV/VSB of the Netherlands and AG, joined forces in the first cross-border European merger in the financial sector. Fortis was a financial services company that, through its operating companies and affiliates, provided specialty insurance, such as prefunded funeral insurance, and investment products to businesses and individuals in the United States.
Expansion to Latin America
In 2002, Assurant expanded operations to Latin America. Now, we operate in Argentina, Brazil, Chile, Colombia, Mexico and Puerto Rico.
Assurant Goes Public
Fortis, Inc. completes its initial public offering process and Assurant begins to trade on the New York Stock Exchange under the ticker symbol AIZ.
Assurant in Asia
In 2008, Assurant expanded operations to Asia. Now, we operate in China, Hong Kong, Japan, South Korea and Australia.
Assurant Acquires SureDeposit
This acquisition expanded Assurant's multifamily products and services to offer renters a low cost payment alternative to a security deposit.
A New Vision
Assurant realigns the business to focus on the housing and lifestyle markets. As part of the restructuring, the company announced the wind down of its legacy health business and the selling of its employee benefits business.
Assurant Expands Globally
Assurant acquires The Warranty Group, enhancing its size and presence in its vehicle protection, extended service contracts and financial services businesses across 21countries. It also is the largest acquisition in the company’s history.
Keith W. Demmings
President and CEO Assurant, Inc.
Keith W. Demmings is the President and CEO of Assurant, Inc., a role he assumed in January
2022. In the role of CEO , Mr. Demmings is responsible for leading the company’s global business operations.
In the role of president, Mr. Demmings is responsible for leading the company’s global business operations, which includes its Global Lifestyle and Global Housing operating segments. He is focused on accelerating growth across the connected world - with connected devices, connected cars, and in the connected home and leveraging the opportunities created by the convergence across these lines of business. As president, he is continuing to drive profitable growth to lead to outperformance for Assurant’s customers, employees and shareholders, now and for the future. He is a champion of a growth and innovation mindset, fiercely advocating for a diverse and inclusive approach to the development, hiring, and deployment of talent. Importantly, he is working to further collaborate across the organization to better serve customers and enhance the customer experience around the world.
In 2016, Mr. Demmings was elevated to president of Global Lifestyle, including Assurant’s international operations. He led the rapid expansion of the Global Lifestyle business through organic growth, innovation of products and services across the business segment, and several acquisitions – including Assurant’s $2.5 Billion acquisition of The Warranty Group. Under his leadership, Global Lifestyle grew significantly to become Assurant’s largest business segment.
Prior to that, he served as president, International, with overall accountability and management of Assurant’s global presence across all business lines, with operations throughout Asia, Canada, Europe, Central, and South America, and the Caribbean. Ensuring the development of the company’s global mindset, he strengthened Assurant’s international footprint, expanding its capabilities and improving its competitive position.
Mr. Demmings began his career at Assurant in 1997 as a sales intern in the Toronto, Canada office, for what was then American Bankers. Progressing through the organization, he managed clients and increasingly larger P&L’s. Mr. Demmings eventually became the president of the Assurant’s Canadian business in 2005.
Mr. Demmings holds a Bachelor of Commerce from the University of Victoria in Canada and lives with his family in Atlanta, Georgia.